Klaimki
Project Details
Witstudio led a full-scale digital marketing transformation for Klaimki, an innovative claims management platform revolutionizing how organizations handle WSIB, STD, LTD, and return-to-work cases. Our objective was to position Klaimki as the smart, scalable solution for simplifying HR and compliance processes — and to build a modern digital ecosystem that reflects its intelligent, user-friendly approach.
Categories
Social Media Management
Website Design
SEO
Content Creation
Graphic Design
Asset Maintenance
Team
Sean Cavanaugh
Kristina Esposito
Youssef Sadaki
Karis Hassani
Website Design
Our Approach
We approached the Klaimki project with a brand-forward, audience-first mindset. The challenge was to transform a technical, compliance-heavy solution into a relatable, accessible brand with real-world credibility. Our digital strategy focused on storytelling, pain point validation, and delivering clarity through clean design and smart messaging
Understanding the Industry
We conducted extensive research into HR, health & safety, and workers’ compensation workflows to identify daily challenges:
- Scattered documents and lost forms
- Missed WSIB/STD deadlines
- Weak data security
- Claims delays due to manual communication
We reframed Klaimki as the solution to what organizations often misclassify as “just another IT issue” — when in fact, it’s a productivity and compliance risk. This insight shaped our messaging and platform architecture.
Design & Development
We created a sleek, clean interface focused on clarity and conversion. The site architecture supports Klaimki’s core value proposition: “Track Every Claim, All In One App.” Through focused UX, fast performance, and mobile responsiveness, we ensured the digital experience matched the product’s reliability and simplicity.
CONTENT OPTIMIZATION
We collaborated with Klaimki’s leadership to shape language that speaks directly to their target audience. Through content workshops and iterative copy development, we clarified:
- Klaimki’s product features and workflow
- The cost of ignoring small IT issues
- How Klaimki supports compliance and transparency
We also implemented on-page SEO, keyword strategy, and call-to-action placement to maximize visibility and conversion.
SECURE HOSTING
We implemented fast, secure hosting with ongoing updates, daily backups, and security-first configuration. Klaimki’s platform is built to be always available, stable under high demand, and fully protected against vulnerabilities.
MAINTENANCE & MONITORING
Our team continues to provide regular updates, UX improvements, security monitoring, and performance enhancements. As Klaimki grows and adds features, we ensure the website evolves with it while staying aligned with user expectations.
Key Features
Responsive Design
Klaimki’s website is fully optimized for mobile, tablet, and desktop, enabling HR teams to access critical claim data anywhere, anytime.
Intuitive User Experience
We simplified complex workflows into understandable visuals, removing technical barriers and reducing friction during exploration and demo booking.
Advanced SEO
We applied a strategic keyword framework around claims automation, WSIB software, and common user search phrases. We also integrated terms like “IT issue” naturally to match industry terminology and boost organic performance.
Content Strategy
Messaging was built to educate, build trust, and lead to action. Klaimki isn’t just software — it’s the answer to disorganized IT issues and compliance chaos.
Results & Impact
ESTABLISHED TRUST & Positioning
Klaimki now stands out as a credible, reliable platform for organizations needing smarter claim workflows. Visitors clearly understand its value from the first scroll.
ELEVATED BRAND PERCEPTION
What once felt like a back-office tool now feels like a premium SaaS product. Klaimki’s site, content, and UI reflect enterprise-grade quality and modern performance.
INCREASED CONVERSIONS
The website has seen increased demo requests, longer session durations, and lower bounce rates thanks to user-focused content and optimized CTAs.
STRONGER ORGANIC VISIBILITY
Our SEO strategy lifted Klaimki’s search rankings, making it more discoverable to HR teams actively seeking WSIB or return-to-work solutions.
VISIT THE Klaimki WEBSITE
Social Media Management
We supported Klaimki’s brand with a strong LinkedIn strategy, thought-leadership content, and social storytelling. Our goal was to position Klaimki as a modern voice in the HRTech space while building credibility through educational content.
Our Approach
Our team began with competitor analysis, audience mapping, and platform tone development. We aimed for a voice that was smart, clear, and solution-focused — avoiding buzzwords and instead focusing on clarity.
Content Development
We developed a consistent visual system for post templates, product highlights, and educational infographics. Each post reinforces Klaimki’s role in solving real IT issues across HR, operations, and compliance teams.
CONTENT OPTIMIZATION
We optimized post timing, hashtags, visuals, and captions to drive visibility and engagement. Klaimki’s LinkedIn now performs as a professional resource and lead-gen channel.
SOCIAL MEDIA STRATEGY
Our structured content plan included:
- Claims process insights
- Product use cases
- Common “IT issue” breakdowns
Video walkthroughs and behind-the-scenes features
MAINTENANCE & MONITORING
We continue to provide analytics tracking, post performance reviews, and monthly optimization to ensure Klaimki’s voice stays sharp, relevant, and engaging.
BRANDING & VISUAL IDENTITY
Our Approach
Klaimki’s logo and visual identity were designed to be modern, bold, and trustworthy. Clean geometry, subtle human curves, and a professional yet approachable colour palette communicate clarity, precision, and tech-forward thinking. Every element—from typography to digital assets—is crafted for recognizability, consistency, and scalability, creating a cohesive brand that stands out in the HRTech and compliance space.
LOGO DESIGN
Our team created a distinct and modern logo that reflects Klaimki’s intelligent, tech-forward approach to simplifying claims workflows. The logo blends clean geometry and subtle human-centric curves to evoke trust, clarity, and precision.
Stark & Memorable: Scalable and easy to recognize in any application
Tech-Modern Edge: Represents digital automation, security, and logic
Human Touch: Cool colour scheme and lowercase typography to communicate soothing and calm
Colour Scheme
We defined a balanced, professional palette that’s confident yet friendly:
- Primary Blue: Represents trust, clarity, and corporate reliability
- Accent Blue: Signals wimsy and accessibility
This palette was carefully applied across Klaimki’s UI, web, and marketing assets to ensure brand consistency.
Typography
We selected modern, legible typefaces that pair well with Klaimki’s data-first product. Typography selections provide for a friendly yet authoritative voice in marketing content while being versatile, functional and legible on screen and in print.
DIGITAL-FIRST BRAND EXPERIENCE
Branding was built with digital use at the core. We ensured every asset works beautifully across:
- Website and app UI
- Social graphics
- Demo decks and onboarding PDFs
- Online advertising
VISUAL CONSISTENCY & SCALABILITY
We developed comprehensive brand guidelines to maintain integrity as Klaimki scales, including:
- Logo usage rules
- Colour application guidance
- Typography usage
- UI theming and layout samples
Do’s and don’ts for internal and partner-facing use
These guidelines provide visual cohesion across all future Klaimki growth phases.
Impact
The new visual identity elevated Klaimki from a great product to a great brand. It gave the team tools to pitch with confidence, explain their value visually, and stand out in a crowded HRTech and compliance space.
- Instantly recognizable logo and brand colors
- Professional presentation for enterprise partnerships
- Seamless integration between marketing and product UI
- Built for long-term scalability and visual clarity
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